Manufacturing costs. Our manufacturing costs exceed their retail prices. We aren't interested in doing it cheap. We're only interested in doing it right.
If you don't care about accuracy and don't know why display calibration is important, you can literally buy anything else and it won't matter. If you care about accuracy, we eliminate the guess work and provide a solution that is guaranteed to not need replacement for 5 years.
We use custom ColorGrade SMD chips for accuracy in chromaticity and color rendering. Those other lights don't. That doesn't mean that they are bad lights for camping or lighting your basement staircase, it just means that they are not suitable for bias lighting behind your calibrated display.
The minimum color rendering index (CRI) for a MediaLight in 2020 is ≥ 98 Ra and the TLCI is 99. In our first year (2015), our lights were just over 91 Ra. Our MediaLight Pro has an extremely solid CRI of 99 Ra and TLCI of 100.
How accurate is that? Some would say that makes them indistinguishable from the sun. We don't say that, however, because with a spectrophotometer, we can distinguish any man-made light source from the sun. It is, however, very, very good. Exceptional.
Aside from the quality of our chips, we include everything that you could need for the ideal bias lighting setup. We include a dimmer, a remote control (on TV models) as well as wire management clips and velcro straps to tidy up your installation.
We won't often be the cheapest option, but our markups are more modest than those selling systems made with inferior chips, cheap PCB and without absolutely-required features like dimmers. You'll be using your MediaLight well into the future, long after low quality lights are in landfill. Ask around. You'll see. We cover everything under our warranty because MediaLight is built like a tank.